\documentclass[]{beamer}
\usetheme{Dresden}%%%%% developer's preference - may change based on preferences
%%%%%% UMass official color: https://www.umass.edu/brand/elements/color
\definecolor{UMassAmherst}{rgb}{0.533 0.11 0.11}
\usecolortheme[named=UMassAmherst]{structure}
\title{title}
\author{Michael M. Kang}
\date{}
%%%%%% obtained from: https://www.umass.edu/brand/elements/wordmarks-seal-and-spirit-marks
%%%%%% logos of other departments can also be obtained from the above link. Otherwise, consult your department website.
\titlegraphic{\includegraphics[width=2in]{UMass-SBS.jpg}}
%\titlegraphic{\includegraphics[width=2in]{UMassAmherst_longform-RGB.png}}
\begin{document}
\maketitle
\begin{frame}{Frame Title}
\end{frame}
\end{document}
